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Although there are many other competitors out there we've always exisited together in harmony and shown each other respect (to me that promotes good karma), this one particular company however has taken it upon themselves to do some underhanded things to get ahead. Recently they started purchasing access on line to our products under a bogus name and have made several calls to our office posing as our client asking specific questions as far as where we market (so they can look for sales, etc), how discounts are given, etc.(we offer a professional online service). I realized this was happening when I took one of the calls and recognized the voice (as we've spoken before when they approached us about reselling our services/items, which we did not do).......did some research on the phone # that was calling & profile address only to find out it was this competitor. Once registered, our current clients also have access to our larger list of group purchasers so that they can identify themselves as being part of a particular group for reporting purposes. Unfortunately the way that we are licensed, we have to allow that information to be visible to our current clients. One of our larger loyal group purchasers also brought to our attention that this competitor was directly marketing them and bad mouthing us in the process.
Although alls fair in business competition to a point, some of the things they have done are just plain out of line! Besides the unfounded "badmouthing", they have gone as far as taking some of our online material and reformulating to suit their needs (unfortunately changing it enough to skirt around any copyright laws). They've also recently started advertising in the same places that we do and have even taken and used some of our ad slogens! The reason this is confusing to our clients is that the company in question recently changed their name and they say that in their ad.......since the ads are similar, it's leading our clients to believe that the ads are from our company (believe me this is no coincidence - it's an "in your face" obvious move on their part). There are several other things too that are over the top and very out of line as far as I'm concerned that I won't go into detail about here. Going the legal route isn't going to work (already looked into it) and obviously talking sense to them isn't going to work either. They HAVE done damage to us financially over the last 12 months, so here I am asking for help in what I can do to put a stop to this. We're a good & fair company so I don't appreciate being badmouthed unjustly and losing current or future clients due to bad tactics overall. Unfortunately, we don't have the deep pockets (as they do) to compete financially to gain back some of these lost clients or even win over some that have never used us. Winning our clients away fair and square is one thing, but they have done everything in their power to work underhandedly to do it.
Any suggestions would be greatly appreciated, as time is of the essence. Thanks for reading this long post, it's appreciated!
sunnyone
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Joined: Fri Jul 02, 2010 8:38 am
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Re: Business Advice against an "Underhanded" Competitor
by catherineyronwode » Sun Aug 08, 2010 10:10 am
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