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| Beware of the Bob Fitzgerald expired listing program. Bob's sales staff are targeting top produ |
| 16th of Aug, 2010 by User377294 |
| Beware of the Bob Fitzgerald expired listing program. Bob's sales staff are targeting top producing agents around they country. The sales pitch is that they will call all of the expired seller listings and for sale by owners in your area and set appointments for you. The promise is that you will take 10 listings in 90 days. I was told that they pre-qualify all of these appointments and I all needed to do was basically show up to the appointment they scheduled and sign the listing agreement. Bob's staff will tell you anything you want to hear to get you to sign up. They charge you $5,000 up front and a 20% referral fee. This sounds great. It has now been over 7 months and I have yet to take a single listing. Nearly every appointment that Bob's staff set for me was complete garbage. The did absolutely no pre-qualifying on these sellers. Many of the appointments were set in areas that I don't service. Nearly every seller appointment I called had no intention of listing with me when I showed up. In fact, they were completely unrealistic or unmotivated to sell. Many of them were completely underwater on their mortgages and had no intentions of short selling or listing. In 7 months Bob's team averaged less than 2 appointments per month!! All of them were garbage. I was told that Bob's team would be calling the expired list every day. I was lucky if they call 1 day out of the whole week or month. I even sent them lists to call for the past 6 months. They never called any of them. When I confronted Bob about the complete failure of his commitment to produce 10 listings in 90 days he said they never promised them in 90 days. He said I paid $5,000 for a 90 day coaching program... Not only did I never received any coaching whatsoever, I also never received any listings. Who in their right mind would pay $5,000 for a coaching program. Their agreement which I will attach is a scam. It looks like it is 10 listings in 90 days. However, they can skew it another way. Bob said he doesn't care if it takes his team 5 years to get 10 listings. When I asked for a refund Bob became completely defensive and rude. I even offered to take a loss of half. He has not responded. As of today I have not received a lead in over 2 weeks again. The last one they sent claimed to be a "Hot Lead". When I called the seller she wouldn't even consider listing her home again with a Realtor. She only wanted to be a for sale by owner and wouldn't budge. Any fool can setup an appointment for me to call them back. All Bob's team is doing is setting appointments for me to call the seller back. Then when I call them back they are un-qualified and unrealistic about selling. I might as well be calling these people myself. The service is a scam. If you google Bob's name you will find other postings of previous business scam's he has run on people. I also posted this to my facebook account in which other Realtors across the country and also claiming that they have been scammed the same way. Also, since I was a top producing Realtor Bob starting using my name to get other Realtors to sign up for his service. I hadn't even used them yet and didn't give them permission. BEWARE!! |
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We have HUNDREDS of clients and we do the exact same thing for each one of them… we prospect. It is unfortunate that a VERY small group of agents how will try use a website like this to try to bully but that doesn’t change the fact that prospecting isn’t new nor is it complicated.
If you are sincerely interested in our service, then you can talk to as many of our successful clients as you like and decide for yourself if you can list a prospecting based appointment.
We have very few complainers compared to the hundreds of clients we prospect for… but the people that aren’t thrilled seem to all fall into one or two categories:
1) They don’t have a clue how to take a prospecting based listing. They simple do not have any sales skill nor do they make any effort to be coached in this area. They don’t know how to handle basic objections, do effective lead follow up or get a listing contract signed. The “For Sale By Owner” and the “Expired Listings” are being called by many agents and the fact that we are calling on their behalf doesn’t change the fact that skill is actually required. We can’t take the listings for them too! If wish I could find a way to take listings for agents … Most of our clients are very skilled and thrilled to have us do the leg work for them. Agent don’t want to hear that they don’t know how to take a listing. They only embarrass themselves when they say I’ve set “30 appointments for them and they didn’t list a single home.” That is one thing the few complainers all have in common… they haven’t listed ANYTHING. Not even ONE. Not even by accident. Think about it. We can set them up but they have to do the rest. We just call.
2) They are too busy or too “flakey” to follow up with the appointment that we are sending. Some of the highest producers in the USA fall into this category. We’ll get calls from sellers waiting for that agent to show up for an appointment only to find they haven’t had a chance too look at the lead yet. This type of agent will go months without communicating with us and then when they finally do… it is our fault they haven’t listed anything. They get leads from so many sources that “another” prospecting based appointment just isn’t a priority to them. It is what it is. We just call. |
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"I have taken 17 listings with the Bob Fitzgerald Agent Tele-Marketing Listing Lead Program... in a market with a population base of only 400, 000. I'm getting 18-20 appointment/leads per month…This equates to 36-40 additional listings for me this year... a real "NO-BRAINER"!
Steven Futch
"The Terminator"
Realty Executives SB
(318) 868-3600 |
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Hi Bob,
Prospecting and a referral are two totally different things:
A referral is someone that is coming to you because a person they know
love and trust told them too
A prospect is someone that is convinced you are there only for the
commission or to get the listing and disappear, just like their last
agent.
If you can understand the difference you can create great wealth in this
real estate market. Most prospects want the truth and they want it
presented in a logical manner, with kindness and sincerity. A prospect
in today's market is facing a difficult decision, selling at what could
be the bottom of the market. You have to explain, guide and council
this prospect, if you do it correctly you get the listing, sell the
house and cash a check, if not someone else will fill that spot.
… In addition to taking the listing you should also be procuring buyers from your sign. Those buyers may buy the house that is listed, or another house, but it is
that key ingredient, the listing, that allows for the buyers phone
calls.
Would I prefer referrals? You bet, do I love prospects, just as much,
because I have learned how to work with them and service their needs.
It is an equal reward system, I am getting an unequal share with Bob Fitzgerald’s
service, you just have to work to make it work.
Rick Bennett
Associate Broker
[email protected]
cell: 208-407-0532
fax: 208-639-6202
Keller Williams Realty - Boise |
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“I spend 2-3 hours per day prospecting the same phone number and leads I send you, it is just your team is able to reach them at different times of the day that I am not calling. I have actually had telemarketers work for me before and paid by the hour or appointment, but spent way more money for less quality leads.”
Neil Bennett, Prudential
Thanks Bob,
Since I started using your prospecting services it has increased my way of finding prospects to contact. I treat each listing lead you send me as a hot prospect. As soon as I receive your email with their information I call back to pre-qualify the lead and either confirm or reset the time for the appointment. Several leads I canceled the appointment since they either could not or did not really want to sell.
The last listing I took which is number 4, was actually the first lead, a FSBO, you that I had gone on the appointment and continued to touch base with on a 3-4 week basis. Then 2 weeks ago he called me and was ready to list! I continue to follow up with each one till they list with someone or sell.
I spend 2-3 hours per day prospecting the same phone number and leads I send you, it is just your team is able to reach them at different times of the day that I am not calling. I have actually had telemarketers work for me before and paid by the hour or appointment, but spent way more money for less quality leads. Feel free to have anyone contact me if they have any questions.
Neil Bennett MBA
Neil Bennett and Associates
Prudential Towne Realty
305 Lynnhaven Pkwy.
Va. Beach VA 23452
(757)217-0207 office
www.sellhomz.com
[email protected] |
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Maximize Your Conversion Rate
The good news is that we can get leads for you for the rest of your career... if you do your job.
What is your job in making our partnership work and converting the best of the leads?
I share the credit for the answer with the best listing agents in North America for helping me identify what is working best when we send you a lead... Here goes...
1- Whenever possible, call the leads immediately! Most of you have buyer agents and you already know that the conversion rate on a sign call is much higher if they call the buyer within 20 minutes of them calling on the 800 Info Home Line. Our ATMs have to fight for every appointment and without the ability to discuss the market, pricing, real estate or most of the selling points that you'd work into a conversation if you had done the prospecting... the "impression" we are able to make on the seller is... "just enough..." to set an appointment. Calling them right away is critical or by the time you get to them they may never call you back. We are losing a lot of hard fought leads because our members aren't calling to do their follow up or PreQ soon enough.
2- Build rapport around their desire to sell. This will allow you to get on "common ground" with the seller and remove any resistance they may have because they don't know you nor have not talked to you personally yet. Don't assume the rapport we built when we set the appointment is automatically transferred to you. If you don't build rapport and make them feel comfortable with you then they may shut you down, lie to you or even act like they don't want to sell when all the detail we sent over proves otherwise. Remember, we had to push ourselves just to get the appointment so get into rapport before you start pushing them to see how serious they are.
3- Encourage them about the market and the fact that homes are selling! The key to getting them ready to list right now is to creates urgency. Each of you have your own way to talking about the market... be it low interest rates or perhaps the pre-holiday fall market opportunity... that will encourage the seller that now is a good time to meet with you and list their home. We can not discuss the market but let's not forget we are dealing with confused homeowners looking to be "lead" by the expert, you.
4- Sell your track record! These people need you but most sellers think that agents are all the same. You are the highest producers in the entire state... in a real estate market where only 1 in 10 listings actually sell each month. We build you up but nobody sells you like you do so create the creditability you deserve by letting the "lead" know you are the best and that they need you. At this point they will go from being "willing" to set up an appointment with our ATM to "looking forward" to the appointment and all that you can do for them. Does that make sense?
5- DisQualify. Do this ONLY after you've built rapport so you get "truth" about their level of motivation and desire to sell. At that point you can decide if you want to go on the listing appointment or not. If you take a "prove your worth my time" attitude before you've "proven that you are worth theirs..." they will just tell you they don't want to sell." I always marvel when I get an e-mail from a client that says... "they don't want to sell right now so I'm deleting this lead..." and then I look at the lead sheet... and it says... they own another home that they are living in... the home they are selling is vacant... They tell us exactly how much they owe on the home... they set up a time to meet with you... they tell us that they want to sell and close within 90 days and that they plan to list the home within 30 days... and they tell the agent... "we don't want to sell." I've coached top agents for many years and they are losing a lot of money not talking the time to "educate" a seller so they make the right decision. The best agents are GOING on appointments and working their magic in the home.
6- Finally, remember... take the listings that you can get! Don't forget that the price reduction process will be as important with our listings as it would be for your own listings. I had a client say that we are sending "crap leads" and he is "holding out for sellers that will price the home to sell." I said, great... how many listings do you have right now?" He said, "I have over 100" ...as if he couldn't wait to tell me how successful he was. I said, "great, how many of them need a price reduction?" He said, "about 75% of them." I said, "what makes you think our listings are any different just because we are doing the prospecting for you?" The right price is a process 75% of the time. It IS what it IS... right?
Let's work together & win together! |
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